This course was created with the
course builder. Create your online course today.
Start now
Create your course
with
Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Mayoral Social Media Training
Module 1: Digital Landscape & Strategic Considerations
1. Introduction & session overview (11:20)
2. Balancing strategy with social media tactics (22:40)
3. Meaningful evaluation and measurement beyond Likes (13:46)
4. Understanding the limitations of free social media reach (6:23)
5. Driving audience engagement across key social channels (14:20)
6. Social media algorithms unravelled; how to unlock attention (15:31)
7. Using smart targeting to make social ad budgets work harder (9:09)
Module 2: Social Media Crisis, Risk & Reputation Management
1. Introduction & session overview (7:26)
2. Appreciating the power of earned media (11:42)
3. How and why political figures can lose their social platforms (15:51)
4. Understanding & minimising social media defamation risks (11:31)
5. How does the Facebook algorithm exacerbates reputational damage (14:06)
6. Common Instagram, LinkedIn, TikTok, Twitter & YouTube reputational risks (15:29)
7. Appreciating the concerns of millennials and 2021 culture wars (12:24)
8. Policies and procedures for handling trouble on the coalface (5:07)
Module 3:
1. Session introduction and outline (3:53)
2. Understanding the business case for personal branding & internal advocacy (10:04)
3. Defining a purpose, content planning & idea generation (11:56)
4. Navigating the Facebook & Instagram algorithms (19:56)
5. Using Live video for personal branding (22:17)
6. Examination of the LinkedIn algorithm & content creation (18:09)
7. Expressing a personal brand via LinkedIn (6:08)
4. Understanding the limitations of free social media reach
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock