Training Overview
Over a period of six weeks, SMK was engaged to deliver three live-streamed training modules for Rural Councils Victoria (RCV):
- Understanding the social media landscape & strategy development
- Managing social media risks and reputational threats
- Building and leveraging a personal brand effectively online
Each SMK module was designed for RCV to centre on 2021 best practices taking into consideration the latest investment trends, strategy considerations and channel updates.
Separate sessions were tailored for the differing needs of CEOs and Mayors, with the Mayoral stream centred on direct implementation and the requirements of an individual public figure, as opposed to exclusively that of a corporate entity.
Session Outline
Module 1: Digital Landscape & Strategic Considerations
Available in
days
days
after you enroll
- 1. Introduction & session overview (11:20)
- 2. Balancing strategy with social media tactics (22:40)
- 3. Meaningful evaluation and measurement beyond Likes (13:46)
- 4. Understanding the limitations of free social media reach (6:23)
- 5. Driving audience engagement across key social channels (14:20)
- 6. Social media algorithms unravelled; how to unlock attention (15:31)
- 7. Using smart targeting to make social ad budgets work harder (9:09)
Module 2: Social Media Crisis, Risk & Reputation Management
Available in
days
days
after you enroll
- 1. Introduction & session overview (7:26)
- 2. Appreciating the power of earned media (11:42)
- 3. How and why political figures can lose their social platforms (15:51)
- 4. Understanding & minimising social media defamation risks (11:31)
- 5. How does the Facebook algorithm exacerbates reputational damage (14:06)
- 6. Common Instagram, LinkedIn, TikTok, Twitter & YouTube reputational risks (15:29)
- 7. Appreciating the concerns of millennials and 2021 culture wars (12:24)
- 8. Policies and procedures for handling trouble on the coalface (5:07)
Module 3:
Available in
days
days
after you enroll
- 1. Session introduction and outline (3:53)
- 2. Understanding the business case for personal branding & internal advocacy (10:04)
- 3. Defining a purpose, content planning & idea generation (11:56)
- 4. Navigating the Facebook & Instagram algorithms (19:56)
- 5. Using Live video for personal branding (22:17)
- 6. Examination of the LinkedIn algorithm & content creation (18:09)
- 7. Expressing a personal brand via LinkedIn (6:08)