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Mayoral Social Media Training
Module 1: Digital Landscape & Strategic Considerations
1. Introduction & session overview (11:20)
2. Balancing strategy with social media tactics (22:40)
3. Meaningful evaluation and measurement beyond Likes (13:46)
4. Understanding the limitations of free social media reach (6:23)
5. Driving audience engagement across key social channels (14:20)
6. Social media algorithms unravelled; how to unlock attention (15:31)
7. Using smart targeting to make social ad budgets work harder (9:09)
Module 2: Social Media Crisis, Risk & Reputation Management
1. Introduction & session overview (7:26)
2. Appreciating the power of earned media (11:42)
3. How and why political figures can lose their social platforms (15:51)
4. Understanding & minimising social media defamation risks (11:31)
5. How does the Facebook algorithm exacerbates reputational damage (14:06)
6. Common Instagram, LinkedIn, TikTok, Twitter & YouTube reputational risks (15:29)
7. Appreciating the concerns of millennials and 2021 culture wars (12:24)
8. Policies and procedures for handling trouble on the coalface (5:07)
Module 3:
1. Session introduction and outline (3:53)
2. Understanding the business case for personal branding & internal advocacy (10:04)
3. Defining a purpose, content planning & idea generation (11:56)
4. Navigating the Facebook & Instagram algorithms (19:56)
5. Using Live video for personal branding (22:17)
6. Examination of the LinkedIn algorithm & content creation (18:09)
7. Expressing a personal brand via LinkedIn (6:08)
7. Using smart targeting to make social ad budgets work harder
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