SMK Background
SMK is a specialist learning and development organisation that exists to help businesses use social media, mobile and digital channels more effectively.
Launched in 2010, SMK was the first dedicated social media marketing learning and development organisation in Asia Pacific. SMK trains and educates more professionals on social media, content marketing, online video and digital than any other organisation in the region.
SMK has supported and led tailored educational programs for various public sector stakeholders, including MPs, state governments, departments, agencies and local government.
SMK hosts digital communications training programs for between 800 - 1400 leaders in Australia and New Zealand each month from both the public and private sector. It does this via:
1. SMK Digital Excellence program
Annual digital capability development program for corporate communicators, with over 300 members
2. On-demand eLearning modules used by communicators globally
3. Bespoke In-house Training programs (such as RCV project)
4. Industry trends and thought leadership events, for example:
About Your Trainer
James Fitzgerald
SMK Executive Training Director
SMK is a specialist learning and development organisation which exists to help businesses use social media, mobile and digital channels more effectively.
As Executive Director of Programming James is responsible for devising and developing all blue chip and corporate education programs. James is one of the most widely respected figures in digital marketing in APAC, having educated over 15,000 senior business decision-makers on how they can use these channels more effectively, including leaders from: United Nations, Air NZ, MYER, McDonalds, NAB, P&G, Tourism Australia, Ralph Lauren, Westfield and various Government departments, to name just a few.