Realising Digital Upsides,
While Mitigating Downsides
For local government, establishing how best to maximise social media resources increasingly needs to be tempered with strategies for minimising threats and risks. Especially through the coming months as vaccine programs begin their rollouts.
As Facebook's recent news blackout demonstrated, many organisations are perhaps over-exposed to Facebook as a communications channel. Therefore, in 2021, another key focus for many will be how to make Facebook work better, alongside diversification.
Limiting Facebook exposure will not only centre on considering alternative social channels, and tactics, but also in shifting investment increasingly back to "owned media" channels such as email, SMS and websites.
About Your Trainer
James Fitzgerald
SMK Executive Training Director
SMK is a specialist learning and development organisation which exists to help businesses use social media, mobile and digital channels more effectively.
As Executive Director of Programming James is responsible for devising and developing all blue chip and corporate education programs. James is one of the most widely respected figures in digital marketing in APAC, having educated over 15,000 senior business decision-makers on how they can use these channels more effectively, including leaders from: United Nations, Air NZ, MYER, McDonalds, NAB, P&G, Tourism Australia, Ralph Lauren, Westfield and various Government departments, to name just a few.